A product that strikes our fancy.
Reflecmedia's Chromatte and LiteRing.
Okay so, unlike conventional chroma key fabrics that are usually blue or green in colour, in ambient light Chromatte is grey to the eye. The fabric contains millions of tiny glass beads that act as reflectors: when any light - such as the directional light from Reflecmedia’s lens-mounted LiteRing – hits the fabric, it is returned on the same path back into the camera’s lens. This retro-reflectice process means the camera ‘sees’ the apparently grey fabric as a perfectly even blue or green background. All you need to do is place the LiteRing (pictured below) around the cameras lense and the work is done for you! Normally the process requires a green screen to be lit individually and evenly, separate from the talent. Reflecmedia's solution really simplifies things tremendously.

Here's a picture from their booth at NAB. They put a LiteRing infront of my iphone as I took a photo. Notice how their grey chromatte is turned blue to the eyes of the camera.

Labels: Reflecmedia Chroma key LiteRing NAB greenscreen LiteRing




